I don't particularly care for the UFC, mainly because I think dana white's a blowhard who tries to squeeze way too much out of pay-per-view. I did like how pride's theatrics were set up, as they made for great youtube material, if nothing else.
Of course, given the bankruptcy of pride, there really is no option at this point, and looking at emilianenko or cro-cop's recent performances I have to wonder if blowhard-white's comment that pride gave gimme fights to their flagship fighters had more than a little bit of substance behind it.